Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers, and small businesses. On June 27th Google announced their newest suite, the Google Marketing Platform. New products, new features. There will now be three primary brands. Here’s a malfunction of what this rebrand means, and what terms to use so you sound good in front of your boss and clients: Here’s a breakdown […]