Why Google Remarketing is a Game Changer?
Stats show that you might lose an average of 96% to 98% of your website visitors. and only 2-4% can convert on their first visit.
We’re incredible at getting customers to visit our website, blog, or any of our social media properties. But we’re unlucky at getting them to revisit or to remember us when they leave. Fortunately, there are many ways you can bring your website visitors back. and turn them into paying customers. One such way is using AdWords for setting a remarketing campaign.
What is Google Remarketing?
Reading an article and suddenly noticing an ad for the laptop you were looking at on an e-commerce website a few days ago is not a coincidence. this is what Google remarketing is!
Google remarketing can show your ads to your past visitors while they’re browsing the web by displaying banner ads. The ads show in one of the largest marketing networks in the world (Google Display Network). which has over two million sites in the network. and it also includes mobile applications for mobile targeting. meaning you can get your ads to show up in millions of mobile apps across all kinds of devices.
How Does it work?
For how beneficial Google remarketing is, you may think it’s hard to set it up, but actually, all you need to do is adding a piece of Google remarketing code to your website. After that visitors can be added to your remarketing audiences through browsing cookies.
The most challenge you would face while building a remarketing campaign is actually making your ads.
Google remarketing has a higher click-through rate (CTR) than any other type of PPC advertising. As you’re trying to reach people who have already shown interest in your services or products. That’s why it’s way less expensive and easy to manage. also, Google remarketing can dramatically boost your conversion rate and ROI.
You can enhance your AdWords remarketing campaign performance by targeting specific audiences based on their interests, demographics, or the websites they’re usually visiting. AdWords provides various website retargeting options. Which allows you to target specific URLs with advanced customization. and you can review which sites are performing better, thus you can exclude the sites which don’t benefit your campaign, and keep those who are getting you the best results.
Frequency Capping and Ad Fatigue:
Because everything has its limit. Wetting a frequency cap for your remarketing will help you not to show you ads excessively. Frequency capping allows you to limit the number of times your ad will be shown to your audience. You can set these caps on the ad, ad group, or campaign level. Frequency capping allows you to solve the ad fatigue problem. It can cause a huge increase in CTR and accordingly decrease the bids.
On the whole, Remarketing ads would be a game changer for your business. As it’s tailored based on past visitor experience. You can’t afford not being running an AdWords Remarketing campaign.