What is a Social Media Content Calendar?
This blog post will mostly coverwhy you should have a social media content calendar for your business and how to create one. To help you get organized, we’ve put together a step-by-step guide to building a content calendar that engages, delights, and grows your audience.
What is a Social Media Calendar?
Content calendars are exactly what they sound like a way to plan and organize upcoming content. It’ll help your team plan all your posts for the entire year, all in one spot.
Why Do You Need A Social Media Content Calendar?
The purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and also sells your business. Here are some points for the importance of Social Media Content Calendar:
- Never miss important dates
- Organize content
- Collaborate easily
- Save time
- Effectively allocate resources
- Gain a deeper understanding of successful content
- Stay Organized
- Be Timely
- Be Relevant
- Build Credibility
- You won’t have to create content on the go
- It will help you be more strategic
How to create a social media content calendar?
1) Identify your topics/audiences:
Once you understand the psychology of why your audience shares, you can create content in ways that are most likely to connect with them. A brand will rarely be publishing content to only a single audience. Most businesses and organizations have several groups of stakeholders or customer types, each of which is interested in different kinds of content. Good content should
always start in the same place: your audience. That means knowing your audience inside and
out.
2) Repurposing:
It’s usually not necessary to produce all your content from nothing, start by looking at cthe ontent you’ve produced in the past and examine what worked, a single content asset can also often give rise to several pieces of content.
3) Determine How Often You Will Post:
You might plan content on a weekly, monthly, or quarterly basis depending on how quickly your industry moves. You might need to be reactive or adapt your plans frequently – or how changeable your content production resources are.
According to Constant Contact, there are different best practice guidelines for each social media channel.
They are:
- Facebook: 3-10 posts per week (low volume/high value)
- Twitter: 5 posts minimum per day (high volume/low value)
- LinkedIn: 2-5 posts per week (high value/low volume)
- Google+: 3-10 posts per week (high value/low volume; focus on keywords)
- Pinterest: 5-10 posts per day (high volume; focus on quality images and keywords)
That said, if you are a small business owner, you may not be able to crank out that much content. Focus on consistent, quality posts even if you don’t post as frequently as you would like.
4) Scheduling Your Content:
Now that you’ve collected and organized your content, it’s time to schedule out your posts for the upcoming month.
