Target Audience in Social Media.
Target Audience in Social Media.
When it comes to getting results with social media, one of the most important considerations is targeting the right audience. No matter what type of business you have, chances are most of your audience is using social media sites such as Twitter, Facebook, Pinterest, LinkedIn, and others.
For example, we at Seamless Media cover different places (USA, Canada, UAE, KSA, Kuwait, Egypt, Bahrain and more); however each community has its own characteristics and its own audience so we have to make sure that we are targeting the correct market for each product.
Technology and advertising are deeply ingrained in our lives, but people have big expectations when it comes to choosing a brand. They invest a lot of time and money when it comes to choosing the right business for their needs, so it’s time now to make sure that these investments are targeted to your business so you have to know them wisely.
Your audience isn’t always in ‘ready to buy’ mode so knowing what they like to do at their leisure means you can be creative in your targeting approach and build up content, partnerships or display campaigns that complement the lifestyle choices, rather than the direct sale.
How Well Do You Know Your Target Audience??
Brands should have total confidence in who they’re trying to reach and how they plan on doing so. By taking time to both research and tap into your target audience’s needs, marketers can craft campaigns and content that are perfect fits for their followers.
So, Why Your Target Audience Matters??
The principle of good communication is to inspire a change in behavior. The best way to do this is to know who you’re talking to and what they think and feel about that change or the underlying issue and this can help you to:
- Solve their problems.
- Define your value proposition.
- See results faster.
- Develop your internal communications strategy or plan.
- Review your communications objectives.
- Evaluate your communications.
How to Find Your Audience on Social Media??
For many businesses, the biggest challenge of social media marketing is connecting with the right audience. You may have a great product and provide perfect service, but your online content won’t have an impact unless it is pitched to an appropriate audience. To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on, below we’ve broken down the most important steps to outlining your audience and connecting with them.
1. Identify Your Ideal Customer:
The first step if you want to find social media audience is knowing who your customers are outside of social media or let’s start with another question: what does your ideal customer look like?
You can figure this out by creating demographics profiles – profiles containing information about your customers’ age, gender, income bracket, and more.
Factors to consider when defining your ideal customer include:
- Relationship and family status
- Country of origin (some businesses may want to get more specific about location)
- Income bracket
- Some other details you might want to include are a profession, likes and dislikes, recreational activities, and moral/political/religious values.
2. Determine Your Audience Size:
Once you have a good sense of what your audience looks like, you can use the Facebook Ads Manager to estimate the size of your audience.
3. Survey Your Customers:
Surveys are a big component of content marketing best practices. For the purposes of optimizing your social media campaigns, wisely spending your ad dollars and targeting guest blogging opportunities, you need to know where your audience hangs out online. As part of your survey, ask your current customers the following questions:
- What is your favorite social media site?
- Do you regularly read blogs? (Please name them)
- What sorts of people do you follow on social?
- Do you listen to podcasts? If so, which ones?
- What people do you follow or pay attention to online?
- Use free Google Forms to collect your answers.
Building an audience online is impossible without understanding the communities on each social media platform separately and across the platforms as a whole. You have to use a platform that really meets the needs of the particular types of products you offer.